Better hiring. Higher performance. With AI.

HR leaders are being told to implement AI. But where will it create the most strategic impact? While most AI tools optimize interviewing and screening, we address the root cause: unclear role design. You can’t hire for what you haven’t defined or manage performance against unclear expectations.

Our AI coaches managers to define clear outcomes, success measures, and required competencies. That clarity transforms the entire talent lifecycle – better hiring, objective performance management, targeted development, and higher retention.

Because Athena works directly with managers, your HR team elevates to strategic work. More impact, no added headcount.

One conversation. Complete clarity. All documentation. In as little as 15 minutes.

See A Demo

A laptop displaying the Propulsion AI platform interface, focusing on selecting certifications for a QA Manager role. The journey map on the left shows 35% progress, and a chatbot is visible in the bottom right corner offering assistance.

Talent Teams & Managers Love PropulsionAI

I’ve used this product several times and was pleasantly surprised by the simplicity and convenience of the interface. Good job, guys! 👍

Yev Ledenov

Head of Design

The time and resource savings are simply astounding! Integrating AI technology with a results-oriented approach enables us to design roles that foster accountability and ownership. That attracts the top candidates.

Wes Kubik

Senior VP, Human Resources

The approach is brilliant, and the tech makes it so easy. I wasn’t expecting that the job descriptions would become such a powerful anchor for setting expectations and setting up my team for success.

Vina Rathbone Falvey

CEO

I have seen job description tools before, but the focus on AI-created content and SEO optimization sets this apart.

Aduma Emmanuel

I was better prepared to talk to candidates. The documents are great, but the process was highly valuable. I thought I could use something like ChatGPT and get what I needed. Not even close! This platform blows away anything I did with ChatGPT.

Chris Barnes

Founder & CEO

It forces you to really consider why you’re hiring for this role and communicate that to the ideal fit.

Clark Wilcox

Founder – Digital Recruiter

We have long anticipated tools that not only support our leaders but are also user-friendly and efficient. This exceeds all expectations!

Dana Hotchkiss

Vice President, Talent Acquisition

Eli Wendkos

VP Product Management

It’s exceptional. Very easy to navigate but more importantly it solves a huge problem around scorecarding and job descriptions.

Jayne Ford

Head of Talent – PE & VC

So cool!

Katherine McCord

Founder

Highly recommended! I was pleasantly surprised at how much better it wrote a job description for me. This service goes beyond the typical copy-paste job postings and gets to the root of what people and skillsets you really need for your organization.

Lance Dofflemyer

Founder

This tool asks you specific questions to help you scope out your role. You get a great JD to post internally and job ad to post externally, plus social. Don’t copy and paste another company’s job description!

Matt Myers

Headhunter | Healthcare Recruiter

The benefit of this tool is in the questions that it asks help you sharpen your own ideas around what the person in role needs to achieve – what problem they’re going to solve and how.

Michelle Martinez

Partner – LCG Search

This product is super friendly to use. The entire team is great to work with and really helpful.

Philip Jay Gonzales

This is a great product that coaches hiring managers to define what they’re looking for.

Roderick Smyth

CEO – Recruitment Tech Platform

I’ve been lucky enough to follow PropulsionAI since beta stage and it’s been amazing to watch the product transform into what it is today. Can’t wait to see where this goes!

Super Loud

You’ve created something that helps solve the “fit” problem in the hiring process by coaxing out the intrinsic needs of the hiring manager in a way that will appeal to the best candidates AND set both the candidate and the hiring team up for success. The best products are created by people who have an intimate understanding of the problem and have devised a proper solution. The best of the best products incorporate all the surface-level solutions that a layperson would think to address but then go deeper and solve the deeper complex issues that a layperson wouldn’t even know to be concerned about.

Thomas Kriese

Founder

PropulsionAI makes our search parameters so much more effective that it actually expedites the candidate vetting process.

Tracy Nini

Agency CEO

I highly recommend this for anyone in a role that needs to write job descriptions and/or job postings. It’s no secret that I think we, on the balance, write terrible job descriptions and job postings. You don’t need any experience to use this tool, just insight into the role you are documenting.

Shelley Tanner (she/her)

CEO – AI Talent Platform

PropulsionAI integrates with the tools you already use.

A Digital HR Business Partner

How It Works

Our AI teammates guide managers through a conversation that surfaces role outcomes, success measures, and required competencies. Through structured questions and iterative feedback, we help managers discover and articulate what they actually need – then generate all the documentation from that clarity.

The result: precise designs that attract top talent, raise employee engagement, and transform the entire talent lifecycle – faster hiring, 40% faster time to full productivity, objective performance reviews, and more targeted employee development.

The Problem

Even successful organizations struggle to build high-performing teams because their talent systems are built on broken foundations and disconnected data.

Organizations lose up to 30% of revenue due to misaligned employees, yet they continue creating poorly designed roles that get disconnected from business strategy.

When managers default to task lists instead of outcomes, they create unclear expectations that hamper accountability and make performance management difficult. The result is a predictable cycle: poor role design leads to hiring mistakes, which leads to disengaged employees who can’t drive results.

See a Demo Try It Free

Guided Discovery

Our AI teammates guide managers through proven frameworks to connect roles to business strategy, define clear outcomes, and identify success metrics.

Complete Documentation Suite

One conversation generates job descriptions, interview guides, recruiter specs, social media content, and performance planning documents – all aligned to the same foundation.

Manager Coaching

The coaching process creates lasting mental models that help managers communicate expectations clearly and evaluate performance more objectively.

Brand-Aligned Content Creation

All documentation reflects your company’s voice, culture, and values while eliminating biased language to attract diverse talent.

Enterprise Integration & Efficiency

Seamlessly integrates with existing HR systems while delivering 4-5 hours of time savings per role and consistent quality across all managers.

Guided Discovery

Our AI teammates guide managers through proven frameworks to connect roles to business strategy, define clear outcomes, and identify success metrics.

Complete Documentation Suite

One conversation generates job descriptions, interview guides, recruiter specs, social media content, and performance planning documents – all aligned to the same foundation.

Manager Coaching

The coaching process creates lasting mental models that help managers communicate expectations clearly and evaluate performance more objectively.

Brand-Aligned Content Creation

All documentation reflects your company’s voice, culture, and values while eliminating biased language to attract diverse talent.

Enterprise Integration & Efficiency

Seamlessly integrates with existing HR systems while delivering 4-5 hours of time savings per role and consistent quality across all managers.

Talent Insights

One-Size-Fits-All Interview Questions Don’t Work

The practice of relying on a favorite interview question is a well-intentioned strategy that, unfortunately, falls short in the face of nuanced job requirements. It’s a habit that not only consumes valuable time but may sidestep the crucial particulars of a role. The truth is, when questions are sculpted from the precise needs outlined in […]

The Cost of a Bad Hire

Beyond the financial implications, bad hires can significantly impact team morale and productivity. The post emphasizes the importance of understanding the true cost of a bad hire and highlights compelling statistics. Are you aware of the real cost that comes with a bad hiring decision? It’s a subject many of us ponder frequently. Many of […]

Revolutionizing Your Hiring!

In today’s fast-paced business world, the process of hiring can be as challenging as it is crucial. The key to success lies not just in attracting candidates but in attracting the right candidates. This is where the art of job scoping comes into play, a topic we delved into in our latest discussion. Understanding Job […]

Illustration of two men, smiling and engaging with symbolic objects, representing PropulsionAI's mission to enable ideal job fits and foster thriving workplace cultures.

COMPANY

Our Mission

We exist to help companies and individuals find their ideal fit by enabling better decision-making, reducing bias and inefficiencies, connecting individuals on a deeper level, and fostering a workplace culture where everyone – the organization and the individual – can thrive.

Bad hiring decisions, job mismatches, and a lack of organizational fit costs the US economy around $1.1 trillion annually.

Illustration of a man surrounded by various symbolic objects, embodying PropulsionAI's vision for inclusive and technologically advanced talent management.

Our Vision

We envision a future where talent management transcends just qualifications, connecting companies and individuals based on culture, expertise, emotional intelligence, and leadership compatibility. We’re working towards a human-centered, inclusive, and accessible hiring process, empowering people to discover organizations where they truly fit. We believe that technology can make a difference, and we’re dedicated to creating tools that foster engagement, nurture development, and help both individuals and organizations to flourish.

Illustration of a man unlocking a key, symbolizing early access to PropulsionAI's AI Job Description Creator.

Drive Measurable Results at Enterprise Scale

Ready to improve performance across your organization? Share your details below and we'll connect you with a specialist to discuss how PropulsionAI can help you use strategic role design to hire more effectively, reduce time to productivity, and drive measurable productivity increases.