Aduma Emmanuel
Underperformance costs mid-market companies 20-30% of revenue. Payroll is your biggest operating cost. Can you say you’re getting maximum return? Bad hires? Weak managers? The real problem is upstream – roles defined by tasks, with no success measures and no accountability built in. Athena coaches managers to design roles around outcomes. And she can analyze and rewrite your entire job library in minutes. Managers get clarity. Employees know what’s expected. You stop guessing whether you’re getting what you’re paying for.
We had a mandate to cut 15%. I’d done this before. Cut, productivity drops, rehire a year later. PropulsionAI revealed things we’d missed. Duplicate roles, capability gaps,
— Daniel W., CFO, Business Services
work that didn’t need three people.
When companies cut costs without visibility, 30% end up with higher expenses – not lower. According to Deloitte, 75% of companies that laid off employees had to rehire for the same positions within a year. Cutting blind doesn’t just fail – it makes things worse. The problem isn’t knowing you need to act. It’s knowing where. Without clear role definitions, you can’t distinguish high-value positions from redundant ones. You make structural decisions on gut feel, not data. PropulsionAI gives you visibility before you act. Athena analyzes your roles and shows you what’s actually there – where value is created, where duplication exists, and where consolidation makes sense. You cut costs with precision, not panic. And the roles that remain get redesigned around the outcomes that drive recovery.
Disengaged employees produce about 60% of what they’re paid. That’s 40% of your payroll investment going unrealized – because of unclear expectations. Employees disengage when they don’t understand what’s expected, can’t see how their work matters, or have no path forward. The fix isn’t motivation programs or culture initiatives. It’s role clarity. PropulsionAI drives engagement through clarity. Athena helps managers define outcomes, success measures, and growth paths for every role. Employees know what winning looks like – and how to get there. You stop losing productivity to ambiguity. The investment you’ve already made starts paying full returns.
75% of companies that laid off employees had to rehire within a year. Visibility before you act means cuts that stick.
Disengaged employees produce 60% of what they’re paid. Role clarity closes that gap without adding headcount.
Cutting blind means rehiring later at higher cost. Data-driven decisions break the cycle.
Identify duplication, skill gaps, and consolidation opportunities before making structural changes.
Employees who know what’s expected and see a path forward produce more. No culture programs required.
Restructuring survivors need clarity too. Roles redesigned around outcomes keep your best people focused – and retained.
I have seen job description tools before, but the focus on AI-created content and SEO optimization sets this apart.
Aduma Emmanuel
I was better prepared to talk to candidates. The documents are great, but the process was highly valuable. I thought I could use something like ChatGPT and get what I needed. Not even close! This platform blows away anything I did with ChatGPT.
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Chris Barnes
Founder & CEO
It forces you to really consider why you’re hiring for this role and communicate that to the ideal fit.
Clark Wilcox
Founder – Digital Recruiter
We have long anticipated tools that not only support our leaders but are also user-friendly and efficient. This exceeds all expectations!
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Dana Hotchkiss
Vice President, Talent Acquisition
It’s exceptional. Very easy to navigate but more importantly it solves a huge problem around scorecarding and job descriptions.
Jayne Ford
Head of Talent – PE & VC
So cool!
Katherine McCord
Founder
Highly recommended! I was pleasantly surprised at how much better it wrote a job description for me. This service goes beyond the typical copy-paste job postings and gets to the root of what people and skillsets you really need for your organization.
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Lance Dofflemyer
Founder
This tool asks you specific questions to help you scope out your role. You get a great JD to post internally and job ad to post externally, plus social. Don’t copy and paste another company’s job description!
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Matt Myers
Headhunter | Healthcare Recruiter
The benefit of this tool is in the questions that it asks help you sharpen your own ideas around what the person in role needs to achieve – what problem they’re going to solve and how.
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Michelle Martinez
Partner – LCG Search
This product is super friendly to use. The entire team is great to work with and really helpful.
Philip Jay Gonzales
This is a great product that coaches hiring managers to define what they’re looking for.
Roderick Smyth
CEO – Recruitment Tech Platform
I highly recommend this for anyone in a role that needs to write job descriptions and/or job postings. It’s no secret that I think we, on the balance, write terrible job descriptions and job postings. You don’t need any experience to use this tool, just insight into the role you are documenting.
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Shelley Tanner
CEO – AI Talent Platform
I’ve been lucky enough to follow PropulsionAI since beta stage and it’s been amazing to watch the product transform into what it is today. Can’t wait to see where this goes!
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Super Loud
You’ve created something that helps solve the “fit” problem in the hiring process by coaxing out the intrinsic needs of the hiring manager in a way that will appeal to the best candidates AND set both the candidate and the hiring team up for success. The best products are created by people who have an intimate understanding of the problem and have devised a proper solution. The best of the best products incorporate all the surface-level solutions that a layperson would think to address but then go deeper and solve the deeper complex issues that a layperson wouldn’t even know to be concerned about.
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Thomas Kriese
Founder
PropulsionAI makes our search parameters so much more effective that it actually expedites the candidate vetting process.
Tracy Nini
Agency CEO
The approach is brilliant, and the tech makes it so easy. I wasn’t expecting that the job descriptions would become such a powerful anchor for setting expectations and setting up my team for success.
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Vina Rathbone Falvey
CEO
The time and resource savings are simply astounding! Integrating AI technology with a results-oriented approach enables us to design roles that foster accountability and ownership. That attracts the top candidates.
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Wes Kubik
Senior VP, Human Resources
I’ve used this product several times and was pleasantly surprised by the simplicity and convenience of the interface. Good job, guys! 👍
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Yev Ledenov
Head of Design
Drive Measurable Results at Enterprise Scale
Ready to improve performance across your organization? Share your details below and a member of our team will reach out to you within 24 hours. PropulsionAI can help you use strategic role design to hire more effectively reduce time to productivity and drive measurable results in your organization.
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